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53cur!ty 6109

Girma Nigusse

What Is Rich Media, Really?

June 30, 2006

BY Ian Schafer

Rich media describes digital advertising that deviates from "standard" display advertising in that it is interactive, engaging, or informational or it breaks free of basic, accepted IAB-determined online standards, often taking advantage of broadband connectivity.
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What's amazing is there are still so many places rich media hasn't yet entered. E-mail has been notoriously bereft of rich media advertising due to security issues, which the next version of Outlook is sure to address.
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Source: http://www.clickz.com/

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